Wednesday, August 20, 2008

Pizza Always Brings Something to the Party




I found an incredibly disturbing news article today, surrounding the Denver International Airport. A Papa John's Pizza Crop Circle.

Six football fields in length, this pizza logo is comprised of cedar mulch, cornstalks and flattened wheat stalks. The logo lies below two flight patterns and forces travelers to gaze upon its red and golden hues.

Trying to grab a slice of the Democratic National Convention's pie, Papa John's created this logo in one of the most unlikely of places: NATURE. "It's always a crowded market, and every brand will be chasing their space to promote their product," said Papa John's Public Relations rep. "This was a way to have fun with it. Pizza always brings something to the party."

Really, Papa John? Really? You couldn't find any other creative way to advertise your product, you decided to plough under six football fields of crop to display your advertisement that the entire world has already been made aware of? You've got some delicious pizza, Pop...but this mess is ridiculous.

Advertisements in general disturb me in that it forces you to look at it and absorb it. Even if you're trying to ignore it, you've seen it. It's not enough that we have trees torn down alongside roads to build up billboards for ad space. Or that we can't even watch a sporting event, go see a concert or donate to a charity without seeing, "Brought to you by...." We pay $12 now to go see a movie and we have to sit through twenty minutes of commercials before the previews even come on. I understand that they are a part of our culture and it's inevitable. But bringing this into something like nature is just beyond anything I could have ever imagined.

The Bald Eagle is no longer on the endangered species list...Brought to you by Orbitz Gum.

Sleepy's Mattress Pads... Brought to you by the burning rainforests of South America.


Katie's Heart Exploding...Brought to you by The Axis of Evil.





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